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Cancelled due to the pandemic: User Story Mapping Workshop: Mind the Product Conference – June 2020 – Hamburg

June 25, 2020 @ 8:00 am - 5:00 pm CEST

Jeff will lead a full-day User Story Mapping workshop on the conference’s workshop day, Thursday, June 25, 2020.  This is your opportunity to take a deep dive on the subject with the man who literally wrote the book on it!

Full-Day Hands-On Story Mapping Workshop

Here’s the scoop:  A story map is a simple way to visualize your product idea from your users’ perspective. Mapping your product’s story uses the same approach scriptwriters use to think through a movie or TV story idea. It’s fast, collaborative, and telling your product’s story helps you spot the holes in your thinking. Once created, a map lets you think through options and alternative ideas that’ll make your product better. It’s easy to slice out what you think is a smallest viable product, and to identify the next experiment that’ll help you validate your product concept.

In this workshop, you’ll learn story mapping by building a simple map collaboratively with others. You’ll learn how to use story maps to make sense of how users and customers do things today, and how they might do things better with your product. You’ll learn how to use story maps to drive Lean Startup style experimentation, as well as heads-down Agile software development.

It’s a fast-paced ride. You’ll spend the first half of the day learning story mapping by getting your hands dirty: first with a simple map that’ll teach you the essentials; then using a realistic product example done “cooking-show style” where most of the product ingredients are pre-prepared to allow you to quickly build a map and explore different product release strategies.

In the afternoon, we’ll take a deeper dive to build on what you learned earlier in the day.

Who Should Attend?

This workshop is valuable to all team members. But critical to attend are the core team members responsible for making good product decisions including:

  • Product Managers or Product Owners
  • User Experience practitioners or Business Analysts
  • Senior Engineers
  • Scrum Masters, Agile Coaches, Project Managers

Workshop Outline – Morning Session

Agile Story Fundamentals
  • Building shared understanding
  • Minimizing output while maximizing outcome and impact
  • Stories from idea through delivery
Story Mapping Essentials
  • Story map concepts
  • Story map creation and lifecycle
  • Collaboration secrets
  • Simple visualizations and shared understanding
Mapping Product Opportunities
  • Framing your opportunity
  • Sketching a persona
  • Mapping your solution
  • Slicing out an incremental release strategy
  • Slicing out a development strategy to reduce risk
Mapping and Product Discovery
  • Design Thinking
  • Learn Startup Thinking
  • Finding minimum viable product experiments


WHO:  Jeff Patton

WHAT:  Full-Day User Story Mapping Workshop

WHEN:  Thursday, June 25, 2020

WHERE:  Mind The Product Conference-Hamburg – Workshop Day (the day before the conference)

More info and registration is here:



June 25, 2020
8:00 am - 5:00 pm
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