people + product + design
We help product companies improve the way they work.
People first
At Jeff Patton & Associates, we believe your work can have meaning. In fact, it should have meaning. If it doesn’t, you’re probably wasting your time.

We are in business to inspire, collaborate, and teach teams a better way to manifest their ideas into actual products that people want.  For over a decade, we have been teaching and consulting an agile agile approach to product development. But, our approach actually works. With more than 20 years of experience in lean, agile, UX/UI, and with former experience with waterfall, we know you can’t really learn agile from reading a book. You need to read lots of books and that really does help. But what really puts you in the driver’s seat is a hands-on workshop with your team.

Find a Workshop Near You

Join a workshop and find meaning in your work.  LEARN MORE

Articles & Resources

Hours of educational materials lay within these pages. LEARN MORE

meet the story mapping guy

Jeff Patton wrote a book on User Story Mapping. LEARN MORE

Workshops & Conferences

Certified (SMART) Scrum Product Ownership (CSPO®)

Munich, Germany | September 18-19

Certified (SMART) Scrum Product Ownership (CSPO®)

London, UK | September 23-24

Certified Scrum Product Ownership (CSPO®) – Passionate Product Owner

Melbourne, Australia | September 30 – October 1

Certified Scrum Product Ownership (CSPO®) – Passionate Product Owner

Sydney, Australia | October 3-4

User Adoption Podcast

The User Adoption Podcast provides interviews about improving user adoption.

You Need to Be a Problem Solver

About This Podcast Jeff Patton speaks about his experience, career tips, worst career moments, career highlights, and the future of I.T. He explains why you need to spend time with the end users of software systems, why jobs in I.T. are a good choice, and...

How To Design and Ship Successful Products

About This Podcast Agile Uprising Podcast Jeff Patton, Jeff Gothel, Colleen Johnson and Chris Murman discuss scrum product ownership, lean UX, product discovery, shipping to learn, and believability weighted design. Listen to the Podcast Use the player...

5 Things You’ll Need to Fix Agile Product Ownership

About the Talk Jeff Patton was a guest speaker at Open Charity, an event at the Cancer Research UK in London on 8 February 2018. The talk is focused on those working in the non-profit industry. Watch...

Adventures with Agile

About This Video “Thud” is the sound a bowling ball makes when dropped onto damp earth. But it’s also the sound that most of our software makes when it hits the market. We’re great at celebrating our wild successes and finding people to blame...

Thud: Why It’s Not Failure You Need to Worry About 

About This Video Jeff Patton at #PoDojo Studio Berlin gave this talk "Thud: Why It's Not Failure You Need to Worry About" and discussed how we scale our discovery work and experiments, and how we spend most of our time wondering if our solution...

Modern Agile Show

About This Video Modern Agile Show Episode 15 of the Modern Agile Show features an interview with Jeff Patton at the YOW!2017 Conference. More Like This

Dual Track Development is not Duel Track

tl;dr: If you’ve heard the term “dual-track development” before, this article explains where it comes from, and what it means. Here are the key points: Development work focuses on predictability and quality Discovery work focuses on fast learning and validation...

Backlog Grooming Bugs Me

I wrote this article, a rant really, in April 2014. It was lost in a website shuffle a couple years ago, and someone recently asked if I could put it back. So here it is. But, it’s been slightly renovated from the original version to bring it up to 2017...

Opportunity Canvas

An Opportunity Canvas is a simple one-pager I like to use to facilitate a discussion about a new feature or capability. It’s put together in the spirit of the Business Model Canvas or Lean Canvas which are fabulous tools for discussing new products. But,...