About This Video

Product owner is one of the most critical roles in Scrum, and also one of the most challenging. A lot of the challenge may come from the misconceptions and misapplications of the role.

In this short talk, Jeff will describe the biggest challenges he’s seen during his 13 years (at the time of the video’s creation) working with agile development and Scrum. Jeff will describe insights and better practices that help product ownership work more like it should.

Released 9/26/2014 | Video Length: 1 hour 3 minutes and 32 seconds

Originally taped at YOW! 2014 Australia